Is it me or Google?

A daily health check on Google Ads, built from what practitioners are actually complaining about.

RU
CalmLive data · last updated

It's (probably) you.

30.8% of Reddit posts are complaints (89 of 289) vs a 90-day baseline of 33.9% (±3.1).

0%normal range: 30.8–38.5%this week: 30.8%
7 Google platform events in the last 14 days may be influencing complaints.
Complaint ratio (7d)
30.8%
-2.5 pts vs prior week
90-day baseline
33.9%
±3.1 · 13 weeks
Posts analysed (7d)
358
134 complaints in 7 days · latest post
Top issue
Performance volatility
Last updated: 2026-10-23 02:34 UTC
Reddit · 228 threads analysed in 21 days

Problems & fixes from Reddit

We read the comment threads under fresh Google Ads complaints and condense what actually helped. "Solved" means the author confirmed the fix in the thread.

Solved · 32Workaround · 96Advice · 77
Solved Ad delivery & spending

Managing large Google Ads budgets leads to inefficient budget allocation and performance monitoring.

What helped

Implementing automated rules and scripts for budget management significantly improved performance. Consolidating campaigns also reduced micromanagement and enhanced efficiency.

  1. 1Set up automated rules to flag campaigns exceeding budget with no conversions.
  2. 2Use scripts to reallocate budget from underperforming campaigns to those exceeding targets.
  3. 3Check impression share lost to budget weekly instead of daily.
  4. 4Consolidate campaigns to reduce the number of active campaigns per account.
  5. 5Focus on larger budget decisions rather than frequent minor adjustments.
r/GoogleAdsDiscussion13 Read on Reddit
Solved Account suspensions & policy

Google Ads account suspended due to reuse policy violation with no appeal option.

What helped

The suspension can be resolved by appealing the linked account that caused the issue. Ensure that account is policy compliant before appealing.

  1. 1Log in to the linked account that shares the payment profile.
  2. 2Check the suspension reason for that account.
  3. 3Ensure the linked account is policy compliant.
  4. 4Submit an appeal for the linked account.
  5. 5Wait for the appeal outcome; your account may be reinstated automatically.
r/googleads9 Read on Reddit
Solved Tracking & attribution

Ads were hidden from Verizon and Sprint users due to a click fraud blocking tool.

What helped

Removing the click fraud blocking tool fixed the issue and allowed ads to reach the intended audience.

  1. 1Add the Invalid clicks column in Google Ads to assess click quality.
  2. 2Check IP exclusions in campaign settings for carrier IPs.
  3. 3Compare mobile impressions and clicks before and after tool installation.
r/smallbusiness6 Read on Reddit
Solved PMax / automation complaints

Search campaign using own sitelinks but Google injected random sitelinks, causing wasted spend.

What helped

Turn off the 'Automatically created assets' setting at the campaign level to prevent Google from injecting random sitelinks. Document the wasted spend and URLs for support.

  1. 1Go to campaign settings and find 'Automatically created assets'.
  2. 2Turn off the sitelink option at the campaign level.
  3. 3Pull a report filtered by 'Automated' in the assets tab.
  4. 4Document the URLs and wasted spend for support.
  5. 5Request a credit from your Google Ads rep.
r/Google_Ads6 Read on Reddit
Solved PMax / automation complaints

Performance Max campaign spending 90% budget on display ads instead of search ads.

What helped

Removing image assets helped reduce the allocation to display ads. Additionally, if available, use the beta feature to allocate budget towards search only.

  1. 1Remove all image assets from the campaign.
  2. 2If available, use the beta feature to allocate budget towards search only.
  3. 3Set a less aggressive target ROAS for PMax compared to Search.
  4. 4Run parallel search campaigns to aid PMax performance.
  5. 5Adjust content suitability settings to restrict placements.
r/GoogleAdsDiscussion13 Read on Reddit
Solved Performance volatility

High CPC in a Google Ads campaign with tROAS set to 300% for low-ticket bookings.

What helped

Setting a max CPC limit helped reduce the average CPC. Additionally, importing offline conversions is crucial for accurate bidding.

  1. 1Set a max CPC limit to control costs.
  2. 2Import offline conversions to align Google's data with your actual performance.
  3. 3Analyze CPC per keyword and device to understand trends.
  4. 4Consider rewriting ads to improve ad relevance.
  5. 5Build out long-tail exact keywords for cheaper clicks.
r/GoogleAdsDiscussion4 Read on Reddit
Solved UI & reporting bugs

Campaign shows not eligible while keywords are eligible at ad group level.

What helped

Check the campaign settings for issues like negative keywords, ad-schedule restrictions, or budget limits. Use the diagnose tool to identify the problem.

  1. 1Check if the campaign is paused, removed, or disapproved.
  2. 2Look for negative keywords or location exclusions in campaign settings.
  3. 3Use the diagnose tool by hovering over the status bubble.
  4. 4Fix any identified issues in the campaign settings.
  5. 5Recheck the campaign status to confirm eligibility.
r/Google_Ads8 Read on Reddit
Solved Support quality

Google Ads passkey approval loop causing inability to perform sensitive actions.

What helped

The issue was resolved by temporarily disabling login challenges through the Google Admin Console. This allowed the passkeys to be approved successfully.

  1. 1Log into the Google Admin Console as a Workspace administrator.
  2. 2Find the affected user account and its security settings.
  3. 3Select 'Temporarily turn off login challenges' to activate the 10-minute bypass.
  4. 4Return to the Google Account passkey management page during that window.
  5. 5Click Approve on the new passkeys and complete the authentication.
Solved Account suspensions & policy

Google Ads account hijacked, leading to unauthorized campaigns and suspension.

What helped

Accounts can be reinstated after a confirmed compromise, usually within a few days. Google refunds verified unauthorized charges against the case.

  1. 1Report the compromise through Google's compromised account form.
  2. 2Keep all follow-ups tied to your original case ID.
  3. 3Avoid opening duplicate appeals to prevent resetting the review process.
  4. 4Wait for the review team to verify the compromise.
  5. 5Request refunds for unauthorized charges through the same case.
r/smallbusiness6 Read on Reddit
Solved Billing & payments

Payment verification failure for Google Ads using a Wise Visa card.

What helped

Submitting just a screenshot of the Wise account showing the last 4 digits of the card worked for verification. Following specific instructions is key.

  1. 1Take a screenshot showing the last 4 digits of your Wise card.
  2. 2Submit the screenshot for payment verification.
  3. 3If denied, check if your ID and card details match exactly.
  4. 4Use Google Ads AI support for insights on account issues.
  5. 5Modify any keywords or pages that may affect your campaign.
r/googleads5 Read on Reddit
Solved Performance volatility

Switching to Maximize Conversion Value in Google Shopping Ads led to inconsistent ROAS after August 17 update.

What helped

Removing the tROAS target and switching back to Maximize Conversion Value helped achieve a stable ROAS again. It's important to monitor conversion data quality and adjust budgets accordingly.

  1. 1Remove the tROAS target to allow more flexibility in bidding.
  2. 2Switch back to Maximize Conversion Value strategy.
  3. 3Monitor your conversion data quality for any tracking issues.
  4. 4Adjust your budget to avoid being Limited by Budget.
  5. 5Evaluate performance weekly to ensure stability.
r/googleads20 Read on Reddit
Solved Performance volatility

Google Shopping campaign performance dropped significantly with CPC rising from £6 to £11.

What helped

Split the campaign into two: one for top sellers and another for the rest. Test lifestyle images for best sellers while keeping white backgrounds as main images.

  1. 1Split your campaign into two: top 20% sellers and everything else.
  2. 2Assign a separate budget for top performers to reduce competition.
  3. 3Test lifestyle images for 5-10 best sellers against standard images.
  4. 4Keep white background as main image, use lifestyle as additional.
  5. 5Monitor performance for 2 weeks and adjust based on results.
r/googleads16 Read on Reddit
Solved Ad delivery & spending

Google Search campaign setup error due to bidding strategy without conversions.

What helped

Switch the bidding strategy to Manual CPC or Maximize Clicks to bypass the error. Once you have conversions, you can switch back to a conversion-focused strategy.

  1. 1Refresh the setup page or switch to the old campaign setup view.
  2. 2Change the bidding strategy to Manual CPC or Maximize Clicks.
  3. 3Launch the campaign to start generating traffic.
  4. 4Set up conversion tracking once you have traffic.
  5. 5Switch back to a conversion-focused bidding strategy.
r/googleads8 Read on Reddit
Solved Performance volatility

Google Ads campaign leads to low-quality conversions despite low CPA.

What helped

Importing offline conversions from your CRM and optimizing for qualified leads fixed the issue. This helps Google focus on actual revenue instead of just conversions.

  1. 1Import offline conversions from your CRM.
  2. 2Optimize campaigns for qualified leads instead of raw submissions.
  3. 3Assign dynamic values to conversion stages.
  4. 4Run Target ROAS instead of Maximize Conversions.
  5. 5Use tools like Whatconverts for easier setup.
r/Google_Ads3 Read on Reddit
Solved Ad delivery & spending

Google Ads campaign with exact match keywords resulted in a $78 click without conversions.

What helped

Switch to Manual CPC bidding to set a maximum cost per click. Start with a bid of $8 to $12 for fireplace keywords to control costs better.

  1. 1Change your bidding strategy to Manual CPC.
  2. 2Set a maximum CPC bid between $8 and $12.
  3. 3Review the search term report to identify irrelevant terms.
  4. 4Add negative keywords to filter out unwanted traffic.
  5. 5Ensure your campaign is set to presence only for location targeting.
r/Google_Ads12 Read on Reddit
Solved UI & reporting bugs

Looking for a tool to create and manage Google Search campaigns using ChatGPT.

What helped

Windsor.ai is a recommended tool that connects Google Ads to ChatGPT, allowing for campaign and ad group creation. It offers a free tier for the first 30 days.

  1. 1Try Windsor.ai for campaign management with ChatGPT.
  2. 2Explore Zapier or Make for API-based workflows.
  3. 3Consider using Loopthink.ai for campaign creation with audit logs.
  4. 4Check AdKit for a permission and draft system.
  5. 5Evaluate custom solutions if existing tools don't meet needs.
r/GoogleAdsDiscussion19 Read on Reddit
Solved Account suspensions & policy

Google Local Services Ads and Google Ads accounts suspended due to Circumventing systems policy.

What helped

Appeal on the Local Services Ads side first, providing evidence of the bug with the water damage category. This helped others get their accounts reinstated.

  1. 1Document the timeline of when the water damage category was removed and re-added.
  2. 2Include the support ticket number in your appeal to show the bug.
  3. 3Submit both account IDs in the same appeal to avoid split reviews.
  4. 4Do not create a new account while the appeal is pending.
  5. 5Follow up on the appeal if you don't hear back in a reasonable time.
r/googleads11 Read on Reddit
Solved Ad delivery & spending

Google Ads campaign stopped spending and getting impressions after changes made by manager.

What helped

Reverting the changes made by the manager fixed the issue. Specifically, adjusting the targeting and ad copy back to the original settings helped restore performance.

  1. 1Check the Change History for edits made by the manager.
  2. 2Revert any changes to targeting, bidding strategy, or ad copy.
  3. 3Look for any disapproved ads or policy issues in the campaign.
  4. 4Monitor the campaign for a few days to see if performance improves.
  5. 5Consider duplicating the ad into a fresh campaign if issues persist.
r/Google_Ads14 Read on Reddit
Solved Performance volatility

Quality Score stuck at 6 for broad match keywords in a mixed intent ad group.

What helped

Splitting broad match keywords into tight, single-theme ad groups with relevant ads significantly improved ad relevance and Quality Score. Expect a recalibration period of 1-2 weeks.

  1. 1Identify broad match keywords in mixed intent ad groups.
  2. 2Create separate ad groups for each keyword theme.
  3. 3Write relevant ads specifically for each new ad group.
  4. 4Monitor Quality Score changes over the next 1-2 weeks.
  5. 5Review search terms and add negative keywords as needed.
r/GoogleAdsDiscussion8 Read on Reddit
Solved Ad delivery & spending

New Google Ads account with zero impressions after 12 hours despite all ads approved.

What helped

It's normal for new accounts to take 24-48 hours to start serving ads. Leave the settings unchanged during this period.

  1. 1Wait at least 24-48 hours before making changes.
  2. 2Do not adjust bids or budgets during this time.
  3. 3Check keyword search volume and targeting if still zero after 48 hours.
  4. 4Use the ad preview tool instead of searching for your ads.
  5. 5Consider reaching out to support if issues persist.
r/Google_Ads14 Read on Reddit
Solved Performance volatility

Conversion drop during Black Friday due to unclear platform performance issues.

What helped

Analyzing session-level data and payment gateway performance helped identify the root cause of the conversion drop. Focus on specific metrics rather than aggregate data.

  1. 1Join real-user timings to the purchase funnel and compare completion rates.
  2. 2Run a faster version of the same page with random traffic split.
  3. 3Analyze session-level data to identify specific failure reasons.
  4. 4Check payment gateway decline and timeout rates during peak hours.
  5. 5Use email and direct traffic as a control to assess site performance.
Solved Account suspensions & policy

Google Ads flagged 83 ads as 'Compromised Site' despite the website appearing clean.

What helped

The issue was resolved by removing a suspicious link identified by Google. A thorough audit of the website was conducted to ensure no underlying vulnerabilities remained.

  1. 1Conduct a thorough audit of the website's source code and security signals.
  2. 2Check Search Console for any security issues reported by Google.
  3. 3Identify and remove any suspicious external links.
  4. 4Review CMS, plugins, and themes for vulnerabilities.
  5. 5Allow up to 72 hours for Google to recrawl and reevaluate the site.
r/GoogleAdsDiscussion1 Read on Reddit
Solved UI & reporting bugs

Unable to access paused or removed campaigns due to missing filter in Google Ads UI.

What helped

The filter for paused and removed campaigns has been moved to a different location in the UI. It can now be found in a blue box above the campaign table.

  1. 1Look for the filter in the blue box above the campaign table.
  2. 2Use the advanced filter to access different campaign statuses.
  3. 3Check for UI updates regularly as Google often changes layouts.
r/googleads10 Read on Reddit
Solved Performance volatility

Search campaign switched from Maximize Conversions to Maximize Clicks, resulting in poor traffic and no leads.

What helped

Reverting back to Maximize Conversions fixed the issue, as it restored the campaign's conversion history and improved lead generation.

  1. 1Check conversion tracking to ensure forms and calls are being tracked correctly.
  2. 2Revert the campaign back to Maximize Conversions.
  3. 3Keep the keyword match type as phrase match initially.
  4. 4Monitor search terms regularly to add negative keywords.
  5. 5Allow 1-2 weeks for the campaign to stabilize and assess performance.
r/googleads39 Read on Reddit
Solved Performance volatility

Wedding vendor campaign struggles with shifting budgets and constant resets in learning phase.

What helped

Avoid using tCPA with shifting budgets. Instead, maintain a stable evergreen campaign on Maximize Conversions and separate campaigns for date-specific keywords.

  1. 1Set a fixed baseline budget for the main campaign.
  2. 2Use Maximize Conversions for the evergreen campaign.
  3. 3Create separate campaigns for date-specific keywords.
  4. 4Avoid changing the daily budget by more than 20%.
  5. 5Use seasonality adjustments for quick pushes instead of budget edits.
r/googleads4 Read on Reddit
Solved PMax / automation complaints

Dynamic sitelinks are being added by Google AI despite turning off AI Max and Asset Optimization.

What helped

To stop Google from adding dynamic sitelinks, go to the Assets section, access Account-level automated assets, and turn off Dynamic sitelinks. This will prevent new ones from being created, but you may need to manually delete existing ones.

  1. 1Go to Assets in the navigation menu.
  2. 2Click the three-dot menu and select Account-level automated assets.
  3. 3Turn off Dynamic sitelinks.
  4. 4Check the sitelinks table for any added by Google AI.
  5. 5Delete any unwanted Google AI sitelinks.
r/adwords12 Read on Reddit
Solved UI & reporting bugs

Google Shopping ads show inflated review counts due to GTIN pooling.

What helped

Adding a GTIN to each product and syncing reviews with Google Merchant Center resolved the issue. This allows for pooling of reviews across merchants.

  1. 1Add a GTIN to every product in Shopify.
  2. 2Sync with Google & YouTube app.
  3. 3Apply for Product Ratings in Google Merchant Center.
  4. 4Sync your product reviews to Google Merchant Center.
  5. 5Ensure you have at least 50 product reviews to qualify.
Solved PMax / automation complaints

Smart Bidding leads to profit decay when uncapping budgets.

What helped

Using offline conversion tracking to feed real profit values can help manage profit decay. Additionally, raising budgets in small increments allows for better control over performance.

  1. 1Feed actual profit values via offline conversions.
  2. 2Set tROAS targets above breakeven to avoid losses.
  3. 3Raise budgets in 20-30% increments over weeks.
  4. 4Run separate portfolio strategies for different margin bands.
  5. 5Use automated scripts for weekly n-gram analysis of search terms.
r/googleads18 Read on Reddit
Solved Account suspensions & policy

Google Ads disapproved for 'Compromised Site' and 'Circumventing Systems' due to technical issues.

What helped

Conduct a thorough technical audit of the website to identify issues like JavaScript errors, incorrect URLs, and security concerns. Address these issues and resubmit for review.

  1. 1Perform a comprehensive technical audit of the website.
  2. 2Fix JavaScript errors and security vulnerabilities.
  3. 3Correct canonical URLs and remove localhost references.
  4. 4Ensure business transparency information is complete.
  5. 5Address any issues related to previous domains.
r/GoogleAdsDiscussion32 Read on Reddit
Solved Tracking & attribution

Google Ads campaign not serving impressions, receiving 'Your website is missing a Google tag' error.

What helped

The issue was due to the account being limited after a long period of inactivity. Restoring the account resolved the errors.

  1. 1Check account status for any limitations or warnings.
  2. 2Verify billing information is up to date.
  3. 3Ensure the final URL is correctly configured.
  4. 4Test the Google tag implementation on your website.
  5. 5Review robots.txt for any blocking issues.
r/googleads5 Read on Reddit
Solved Ad delivery & spending

Search campaign with high CPC due to Target Impression Share limiting clicks and conversions.

What helped

Switch to Maximize Clicks with a max CPC limit or manual CPC to control costs. Lowering the impression share target can also help generate more clicks.

  1. 1Change bidding strategy to Maximize Clicks with a max CPC limit.
  2. 2Lower the Target Impression Share to allow for more clicks.
  3. 3Check Search lost IS (budget) against lost IS (rank).
  4. 4Review search terms and pause non-converting keywords.
  5. 5Consider using tCPA with a high initial target to optimize bids.
r/GoogleAdsDiscussion9 Read on Reddit
Solved Tracking & attribution

Google Ads campaigns experiencing conversion drops and rising CPA due to tracking issues.

What helped

The main issues identified include tracking failures, spam form fills, and changes in bidding strategies. Fixing tracking and adjusting conversion goals resolved the issues.

  1. 1Check if tracking is working correctly and compare leads with Google Ads data.
  2. 2Set spam protection on forms and prioritize real leads as primary conversions.
  3. 3Adjust conversion goals in campaign settings to focus on actual lead submissions.
  4. 4Regularly test your contact forms to ensure they are functioning properly.
  5. 5Review conversion actions to avoid duplicates and ensure accurate reporting.
r/googleads21 Read on Reddit
Workaround Performance volatility

Conversions dropped significantly since mid-August despite stable CPC and impressions.

What helped

Many practitioners suggest that the drop in conversions may be due to a shift in traffic quality following Google's August update. It's important to check your conversion tracking and attribution settings.

  1. 1Compare Google conversions with your CRM or store orders for the same period.
  2. 2Check your conversion tracking and attribution settings for issues.
  3. 3Review change history for any significant negative keyword additions.
  4. 4Examine traffic quality and consider external factors affecting consumer behavior.
  5. 5Double-check network segmentation to ensure no unwanted traffic from search partners.
r/googleads8 Read on Reddit
Workaround UI & reporting bugs

PMax campaign shows missing Google tag warning despite tag being present.

What helped

The warning about the missing tag is likely due to the campaign not recording any conversions recently. It's advised to check if the tag is correctly set up and connected to Google Ads.

  1. 1Check if the Google tag ID on your site matches the one in Google Ads.
  2. 2Use Tag Assistant to verify if the tag is firing correctly.
  3. 3Ensure that your conversion actions are set up to track Google Ads conversions.
  4. 4Avoid adding a second tag if the existing one is functioning.
  5. 5Wait for the campaign to generate conversions to clear the warnings.
r/googleads11 Read on Reddit
Workaround Support quality

Locked out of Microsoft Ads account due to lost Authenticator, unable to recover access.

What helped

Filing a complaint with the BBB against Microsoft led to a call from their executive escalations team, which helped bypass normal support.

  1. 1File a complaint with the BBB against Microsoft.
  2. 2Wait for a response from their executive escalations team.
  3. 3Provide any necessary account verification to the escalations team.
  4. 4Consider setting up multiple 2FA options in the future.
  5. 5Reach out on LinkedIn to Microsoft contacts for assistance.
Workaround Account suspensions & policy

DSA page feed stuck in 'Pending – All items under review' status for 15 days in a new Google Ads account.

What helped

Using a Google Sheet for the page feed seems to consistently resolve the issue, allowing approval within 24-48 hours. Check Policy Manager for any flags.

  1. 1Convert your page feed to a Google Sheet and link it.
  2. 2Check Policy Manager for any domain or site-level flags.
  3. 3Wait at least 48 hours for the review process.
  4. 4If still pending, test with a small feed of 5-10 clean URLs.
  5. 5Ensure other ads in the account have been approved.
r/adwords5 Read on Reddit
Workaround Account suspensions & policy

DSA page feed status stuck on 'Pending – All items under review' for 15 days in a new Google Ads account.

What helped

Check if the feed URL is crawlable and ensure page titles aren't overly stuffed with keywords. If everything seems fine, contact Google Ads Support for a manual review.

  1. 1Verify the feed URL is crawlable.
  2. 2Ensure page titles are not stuffed with keywords.
  3. 3Contact Google Ads Support for manual review if issues persist.
r/GoogleAdsDiscussion1 Read on Reddit
Workaround Support quality

Google Local Services Ads lead volume dropped significantly after account suspension and reinstatement.

What helped

Check the linked Google Business Profile for discrepancies and ensure all job types and settings are correct. Monitor responsiveness to calls and messages.

  1. 1Verify the linked Google Business Profile for review discrepancies.
  2. 2Ensure all job types and postcodes are active in LSA settings.
  3. 3Check that bid mode and budget match pre-suspension settings.
  4. 4Monitor responsiveness to calls and messages during the suspension period.
  5. 5Contact support with specific issues regarding the Business Profile link.
r/Google_Ads6 Read on Reddit
Workaround Account suspensions & policy

Google Local Services Ads lead volume dropped significantly after account suspension and reinstatement.

What helped

Consider checking your business verification status and any remaining restrictions. Some users found that visibility issues can persist after reinstatement, so keep monitoring performance.

  1. 1Check your business verification status for any pending issues.
  2. 2Monitor your LSA performance metrics like impressions and spend.
  3. 3Contact Google support to confirm if any restrictions remain post-reinstatement.
  4. 4Consider expanding your service area or budget temporarily.
  5. 5Engage with leads promptly to improve responsiveness.
r/LocalServicesAds17 Read on Reddit
Workaround Performance volatility

Google Ads campaign for a divorce law firm generates WhatsApp clicks but no clients.

What helped

Switch the primary conversion action from WhatsApp clicks to qualified leads or consultations. Track actual conversations and use that data to optimize.

  1. 1Change primary conversion action to qualified leads or consultations.
  2. 2Track actual conversations and classify leads as qualified or not.
  3. 3Use GCLIDs to upload qualified leads as offline conversions.
  4. 4Add price ranges to landing page and ad copy to filter out non-serious inquiries.
  5. 5Analyze chat data to identify reasons for not converting to clients.
r/googleads31 Read on Reddit
Workaround Performance volatility

High CPA and CPC on Maximize Conversions strategy in a competitive industry.

What helped

Consider using a Portfolio Maximize Conversions strategy with a Maximum CPC bid limit to control costs during the learning phase. Also, pause low-performing keywords to focus on high-quality traffic.

  1. 1Set up a Portfolio Maximize Conversions strategy with a Maximum CPC limit.
  2. 2Pause low-performing keywords, especially the phrase match keyword.
  3. 3Add irrelevant impressions as negative keywords to improve relevancy.
  4. 4Monitor conversion actions to ensure only qualified calls are counted.
  5. 5Consider merging campaigns to avoid splitting data.
r/GoogleAdsDiscussion13 Read on Reddit
Workaround Performance volatility

Google Ads Search campaign for moving services suddenly stops entering auctions for hours despite high budget and CPC.

What helped

Consider investigating auction eligibility and serving logs with Google support. Avoid making further bid or budget changes until you have clarity.

  1. 1Check auction eligibility and serving logs with Google support.
  2. 2Avoid making further bid or budget changes until clarity is achieved.
  3. 3Segment performance by hour, device, and location to identify patterns.
  4. 4Investigate changes in search demand or targeting.
  5. 5Monitor search impression share and lost IS due to rank or budget.
r/GoogleAdsDiscussion14 Read on Reddit
Workaround Support quality

Meta Ads account delivery issue, no impressions or reach since October 15.

What helped

The strongest consensus is to document your tests and request a delivery investigation from support, emphasizing the account-specific issue. Avoid creating more campaigns in the frozen account.

  1. 1Document the side-by-side test results with both account IDs and post ID.
  2. 2Request a delivery investigation from Meta support, emphasizing account-specific issues.
  3. 3Avoid creating more campaigns in the frozen account until resolved.
  4. 4Contact support through business.facebook.com/help instead of chat.
  5. 5Check if there were any changes to invoice or credit status around October 15.
Workaround Other

Google Ads campaign receiving unwanted calls from Spanish-speaking clients after language preferences were removed.

What helped

While you can't fully block Spanish speakers, you can filter out unwanted calls by checking call reporting and adjusting campaign settings. Turning off Search Partners may also help reduce irrelevant calls.

  1. 1Confirm calls are from ads using call tracking.
  2. 2Re-check language targeting on each campaign and set to English.
  3. 3Turn off Search Partners in campaign settings.
  4. 4Check search terms report for Spanish queries and add them as negatives.
  5. 5Monitor call details to identify sources of unwanted calls.
r/googleads16 Read on Reddit
Workaround Ad delivery & spending

Increased ad spend but revenue remains flat and acquisition costs rise.

What helped

Hold the budget steady for a few weeks to allow for testing new creatives and improving landing pages. This can help identify the root cause of the issue.

  1. 1Pause any budget increases until you identify the issue.
  2. 2Test new creatives and landing pages with a smaller audience.
  3. 3Evaluate landing page conversion rates to find bottlenecks.
  4. 4Check marginal cost per sale to assess the effectiveness of spend.
  5. 5Consider additional resources for the marketing team to improve campaigns.
r/adwords15 Read on Reddit
Workaround Performance volatility

Inconsistent performance in Google Ads campaigns for an online alcohol shop.

What helped

Merging the two separate campaigns into one may help stabilize performance by allowing the algorithm to learn more effectively. Additionally, consider adjusting campaign priorities to avoid internal competition.

  1. 1Merge the two campaigns into one to reduce competition.
  2. 2Check auction insights to identify internal competition.
  3. 3Adjust campaign priorities based on product margins.
  4. 4Monitor performance patterns across weeks and weekends.
  5. 5Ensure conversion tracking is set up correctly.
r/GoogleAdsDiscussion9 Read on Reddit
Workaround Performance volatility

Performance drop of 30% in a search and PMax campaign without any changes.

What helped

The performance may recover on its own after a few days. It's advisable to monitor the situation and avoid making immediate changes.

  1. 1Monitor performance for another 48-72 hours before making changes.
  2. 2Check auction insights for any new competition.
  3. 3Review conversion tracking diagnostics for accuracy.
  4. 4Compare performance metrics from equivalent weekdays.
  5. 5Analyze Search and PMax campaigns separately to identify issues.
r/GoogleAdsDiscussion10 Read on Reddit
Workaround Support quality

Need to request HIPAA monitoring and recording exclusion for Call Ads but facing unhelpful support.

What helped

To request the exclusion, escalate through a dedicated rep or the content policy team. Use the full term and mention PHI handling.

  1. 1Contact your dedicated Google Ads rep if available.
  2. 2Request the HIPAA monitoring and recording exclusion by its full name.
  3. 3Ask to escalate the request to the policy/compliance team.
  4. 4Prepare your account ID and mention PHI handling explicitly.
  5. 5Consider using a HIPAA-compliant call tracker like CallRail in the meantime.
r/googleads4 Read on Reddit
Workaround Account suspensions & policy

Google Ads flags dating app ads as non-dating despite Play Store approval.

What helped

Resubmit the dating ads certification with a screenshot of the Play Store category and a video showing the app's matching feature. This helped others in similar situations.

  1. 1Check the Play Store category of your app to ensure it says 'dating'.
  2. 2Take a screenshot of the Play Store category.
  3. 3Create a short video demonstrating the app's matching feature.
  4. 4Resubmit the dating ads certification with the screenshot and video.
  5. 5Consider running ads on Meta while waiting for Google approval.
r/googleads9 Read on Reddit
Workaround Account suspensions & policy

Meta ads for underwear are being rejected frequently despite compliance.

What helped

Consider testing different ad creatives with less skin exposure and more lifestyle-focused messaging. Additionally, diversifying your marketing channels can help reduce reliance on Meta.

  1. 1Test flat lay or product on a hanger as the first frame of your ads.
  2. 2Submit rejected ads for review through Account Quality instead of chat support.
  3. 3Diversify your marketing channels with email/SMS and explore Google Shopping.
  4. 4Consider giveaway swaps with non-competing brands to grow your email list.
  5. 5Look into Microsoft Shopping as an alternative to Google.
r/FacebookAds21 Read on Reddit
Workaround UI & reporting bugs

Android App campaign fails at Review with 'Item not found' errors.

What helped

Clearing the campaign draft and rebuilding it from scratch often resolves this issue. If problems persist, waiting a day for backend sync may help.

  1. 1Clear the campaign draft and start a new one.
  2. 2Ensure all ad assets are complete, including language and values.
  3. 3Add necessary ad assets like callouts, images, and sitelinks.
  4. 4Check if your account is in Smart Mode or Expert Mode.
  5. 5If issues persist, wait a day for backend sync.
r/Google_Ads2 Read on Reddit
Workaround UI & reporting bugs

Android App campaign fails at Review with 'Item not found' errors.

What helped

Switching from Expert Mode to Smart Mode and back again can sometimes resolve the blank ad assets issue. This has worked for others experiencing the same problem.

  1. 1Check if your account is in Smart Mode or Expert Mode.
  2. 2Switch from Expert Mode to Smart Mode.
  3. 3Switch back to Expert Mode.
  4. 4Reattempt the campaign setup.
  5. 5Check if ad assets load correctly.
r/googleads1 Read on Reddit
Workaround Account suspensions & policy

Search campaign facing brand connection limitation, leading to reduced leads and increased costs.

What helped

To address the brand connection limitation, ensure your ads and landing pages clearly display the brand name. Monitor your offline conversion import health to maintain data integrity.

  1. 1Include the company name in every ad headline.
  2. 2Ensure the brand name is visible on the landing page without scrolling.
  3. 3Check offline conversion import health for gclid match rate.
  4. 4Review the Policy Manager for specific policy citations.
  5. 5Submit an appeal with a clear explanation of the brand and services.
r/googleads15 Read on Reddit
Workaround Performance volatility

Declining Google Search Ads volume and rising CPA for branding/design services.

What helped

Switching between bidding strategies may be resetting the learning phase. Consider using Maximize Conversion Value without targets for better results.

  1. 1Check Search impression share and lost IS (rank) columns.
  2. 2Avoid switching bidding strategies too frequently.
  3. 3Consider expanding keywords or loosening match types.
  4. 4Use Maximize Conversion Value without targets.
  5. 5Monitor lead quality and adjust targeting accordingly.
r/GoogleAdsDiscussion4 Read on Reddit
Workaround Tracking & attribution

Click fraud affecting a Max Clicks campaign with high CTR and low CPC.

What helped

Turn off search partners to reduce exposure to low-quality traffic. Consider using Maximize Conversions or Target CPA for better click quality.

  1. 1Disable search partners to avoid low-quality inventory.
  2. 2Check the search terms report and add negatives for irrelevant queries.
  3. 3Switch geo targeting from 'Presence or interest' to 'Presence only'.
  4. 4Pull an IP report to exclude repeat offenders.
  5. 5Consider using Maximize Conversions or Target CPA instead of Max Clicks.
Workaround Performance volatility

CPC has significantly increased after a Google Ads ROAS update, affecting budget-limited campaigns.

What helped

Adjust your tROAS to the 30-day average ROAS and then gradually increase it back. This helped stabilize CPC for some users.

  1. 1Set tROAS to the 30-day average ROAS.
  2. 2Gradually increase tROAS back to your original target.
  3. 3Monitor CPC and conversion rates closely.
  4. 4Consider switching to Max Conversions if issues persist.
  5. 5Evaluate performance regularly to adjust strategies.
Workaround Ad delivery & spending

High CPC spike in Google Ads Search campaign with Maximize Conversions and Broad Match keywords.

What helped

Consider switching to Manual CPC with a max bid limit or implementing a portfolio bidding strategy with a cap. This can help control costs while maintaining performance.

  1. 1Switch to Manual CPC with a max bid limit.
  2. 2Implement portfolio bidding with a cap.
  3. 3Remove Broad Match keywords to tighten targeting.
  4. 4Audit search terms for high CPC clicks.
  5. 5Set automated rules to pause ad groups exceeding a certain CPC.
r/GoogleAdsDiscussion20 Read on Reddit
Workaround Tracking & attribution

90% of search terms in a Google Search campaign are hidden under 'Other search terms'.

What helped

Using UTM tracking and analyzing landing page reports can help recover some hidden queries. Additionally, using Search Terms Insights can provide thematic visibility.

  1. 1Implement UTM tracking to capture more data.
  2. 2Analyze landing page reports to identify hidden queries.
  3. 3Use Search Terms Insights to categorize hidden traffic.
  4. 4Expand your date range to 90 days to reveal more terms.
  5. 5Create proactive negative keyword lists based on known irrelevant terms.
r/Google_Ads15 Read on Reddit
Workaround Tracking & attribution

90% of search terms in a Google Search campaign are hidden under 'Other search terms'.

What helped

While you can't fully recover hidden search terms, using the Search Terms Insights tool can help identify grouped themes. Additionally, optimizing at the keyword level and adding negative keywords based on visible data can improve performance.

  1. 1Use Search Terms Insights to identify grouped themes.
  2. 2Widen the reporting period to 90 days for more data.
  3. 3Analyze cost and conversions per keyword to identify underperformers.
  4. 4Add negative keywords based on visible search terms.
  5. 5Check if 'search terms matching' is enabled in your campaign settings.
r/googleads13 Read on Reddit
Workaround Performance volatility

Struggling to balance lead quality and conversion volume in Google Ads for a garage door repair business.

What helped

Optimize for qualified visits instead of all leads or only closed jobs. Use value-based bidding to assign dollar values to different conversion types.

  1. 1Pause the campaign for a day to reassess strategy.
  2. 2Bid on qualified visits where a diagnosis and quote were provided.
  3. 3Implement a value-based bidding strategy with conversion values for each lead type.
  4. 4Add negative keywords to filter out low-quality leads.
  5. 5Monitor and adjust the campaign based on actual job revenue.
Workaround Billing & payments

Google LSA billing for spam leads causing financial strain.

What helped

Rate the spam leads in your LSA account to dispute the charges. Google usually credits for spam leads within 30 days.

  1. 1Go to Leads in your LSA account.
  2. 2Rate the spam leads as irrelevant.
  3. 3Keep a record of the date and time of each call.
  4. 4Drop your weekly budget in the Profile & budget section.
  5. 5Set an ad schedule for when you can answer calls.
Workaround Billing & payments

Billing for spam leads in Local Services Ads (LSA) campaign.

What helped

Dispute the spam leads within 30 days and pause the account to stop new charges. Consider turning on call recording for better dispute outcomes.

  1. 1Dispute each spam lead from the lead inbox within 30 days.
  2. 2Select 'spam' or 'robocall' as the reason for the dispute.
  3. 3Pause your LSA account to prevent further charges.
  4. 4Turn on call recording in LSA settings if it's off.
  5. 5Review your job types to minimize spam leads.
r/googleads2 Read on Reddit
Workaround Support quality

Google Ads reps are overly persistent and seem to be bots pushing for more spending.

What helped

One effective workaround is to send a written request asking them to mark your account as do-not-contact and route urgent matters to email. Additionally, filter their emails into a separate folder to manage communication.

  1. 1Send a written request to mark your account as do-not-contact.
  2. 2Request urgent matters to be routed to your email.
  3. 3Filter their emails into a separate folder.
  4. 4Reply with 'no thanks' to their suggestions.
  5. 5Monitor communication monthly to stay updated.
r/googleads31 Read on Reddit
Workaround Account suspensions & policy

Google Business Profile suspended without clear reason after initial setup.

What helped

Check for mismatches in your business name, address, and phone number across all platforms. Ensure your profile is set as a service-area business if applicable.

  1. 1Verify that your business name matches your license exactly.
  2. 2Ensure your address is set correctly for a service-area business.
  3. 3Check that your phone number and website are consistent everywhere.
  4. 4Gather proof documents like your business license and insurance.
  5. 5Be polite and professional in all communications with Google.
r/GarageDoorService18 Read on Reddit
Workaround Billing & payments

Unexpected $150 charge despite a $10 daily budget in Google Ads.

What helped

The charge likely reflects multiple days of spending combined. To prevent this, set an account budget with a hard cap to limit future spending.

  1. 1Go to your Google Ads billing settings.
  2. 2Set an account budget with a hard cap.
  3. 3Check for multiple campaigns with separate budgets.
  4. 4Monitor your served cost and billed cost regularly.
  5. 5Contact Google support for clarification on charges.
r/Google_Ads6 Read on Reddit
Workaround Account suspensions & policy

Google Ads account suspension due to unprofitable campaigns.

What helped

Consider taking a break from Google Ads to reset your strategy. Focus on one campaign with tight targeting or explore alternative channels.

  1. 1Pause your Google Ads campaigns for a month.
  2. 2Analyze your business performance without Google Ads.
  3. 3Revamp your campaign structure with tighter targeting.
  4. 4Explore other advertising channels.
  5. 5Return to Google Ads with a fresh perspective.
r/Google_Ads7 Read on Reddit
Workaround Performance volatility

Standard Google Shopping campaign with high clicks but zero sales.

What helped

Focus on improving the landing page and checkout process rather than changing bidding strategies. Ensure shipping costs and delivery times are clear.

  1. 1Check Shopify sales by channel to confirm zero sales.
  2. 2Analyze landing page for visibility of shipping costs and delivery times.
  3. 3Test the checkout process yourself to identify friction points.
  4. 4Consider using Maximize Conversion Value if sales improve.
  5. 5Explore alternative channels like Reddit for niche product promotion.
r/Google_Ads9 Read on Reddit
Workaround UI & reporting bugs

Google Ads campaigns struggle with low conversion rates due to generic landing pages not matching ad messaging.

What helped

Using a few reusable landing page templates based on intent can streamline the process. Dynamic text replacement or URL parameters can help customize headlines without creating multiple pages.

  1. 1Group campaigns by search intent and create 3-6 reusable landing page templates.
  2. 2Use dynamic text replacement to customize headlines based on ad messaging.
  3. 3Keep shared components like testimonials and FAQs to streamline updates.
  4. 4Measure lead quality alongside conversion rates to assess effectiveness.
  5. 5Consider using tools like Unbounce for easier landing page management.
Workaround Other

Unable to use passkey for Google Ads sign-in and approval due to circular verification issue.

What helped

Consider using a password manager like 1Password, which has been reported to work for passkeys. Also, check with your admin about passkey settings.

  1. 1Try using a password manager like 1Password for passkeys.
  2. 2Check if your admin has enabled passkeys for your workspace account.
  3. 3Ensure your browser is updated to the latest version.
  4. 4Ask coworkers for their setup to identify differences.
  5. 5Contact Google Ads support again with specific details.
r/googleads12 Read on Reddit
Workaround Performance volatility

Demand Gen campaign shows massive click discrepancies compared to actual website visits.

What helped

Disabling YouTube In-Feed placements can significantly reduce bounce rates and improve tracking accuracy. Additionally, consider increasing your daily budget to align with Google's recommendations.

  1. 1Disable YouTube In-Feed placements in your Demand Gen campaign.
  2. 2Check the channel breakdown inside the Demand Gen campaign for traffic sources.
  3. 3Increase your daily budget to about 15x your target CPA.
  4. 4Evaluate your lookalike audience for better matching.
  5. 5Monitor performance against CRM outcomes and adjust accordingly.
r/GoogleAdsDiscussion10 Read on Reddit
Workaround Account suspensions & policy

Google Ads keeps rejecting business verification for a beauty salon in Türkiye, citing irrelevant documents.

What helped

The incomplete Financial Services Verification application may be blocking the business verification. Contact support to remove it.

  1. 1Contact Google Ads support and request removal of the Financial Services Verification.
  2. 2Provide clear evidence that your business is a beauty salon, not related to financial services.
  3. 3Include screenshots of your Google Ads account settings showing the correct business category.
  4. 4Follow up persistently until the issue is resolved.
  5. 5Consider submitting all required documents again if necessary.
r/GoogleAdsDiscussion6 Read on Reddit
Workaround Other

Ecommerce campaign management is slowed down by delays in creative production and approvals.

What helped

Planning creative requests ahead of time and batching approvals can help streamline the process. Consider using tools like Marketer for creative production.

  1. 1Plan creative requests a month in advance to prioritize production.
  2. 2Batch approvals for assets instead of getting them approved one by one.
  3. 3Use a single landing page template to simplify updates.
  4. 4Maintain a backlog of approved creatives for testing.
  5. 5Consider external help for creative production to ease internal workload.
r/GoogleAdsDiscussion25 Read on Reddit
Workaround Performance volatility

Google Ads campaign with 9.12K clicks and 405 conversions showing performance fluctuations.

What helped

Consider topping up your prepaid funds to stabilize delivery consistency. Monitor the performance after the adjustment before making major changes.

  1. 1Top up your prepaid funds to ensure consistent ad delivery.
  2. 2Monitor performance metrics after funding to assess stability.
  3. 3Evaluate your cost per conversion based on product margins.
  4. 4Consider seasonal demand shifts affecting performance.
  5. 5Analyze competitor activity that may impact your campaign.
r/GoogleAdsDiscussion3 Read on Reddit
Workaround UI & reporting bugs

Google Ads campaign stuck on review page due to asset errors.

What helped

Try reducing the number of assets to around 5 images and 1 video, then save as draft. Ensure the correct campaign type is selected.

  1. 1Reduce the number of images to 5 and videos to 1.
  2. 2Save the campaign as a draft before adding more assets.
  3. 3Check if the correct campaign type is selected.
  4. 4Clear your browser cache or try a different browser.
  5. 5Use incognito mode if issues persist.
r/Google_Ads2 Read on Reddit
Workaround Account suspensions & policy

Google Ads keeps rejecting business verification for a beauty salon in Turkey despite submitting official documents.

What helped

Contact Google Ads support and request a manual review of your documents, emphasizing that the Esnaf Sicil Tasdiknamesi is acceptable. If there's an unrelated Financial Services Verification, ask for it to be withdrawn.

  1. 1Contact Google Ads support and request a manual review.
  2. 2Emphasize that Esnaf Sicil Tasdiknamesi is an acceptable document.
  3. 3Ask for the Financial Services Verification to be withdrawn.
  4. 4Reply directly to the last support email to reopen the case.
  5. 5Consider scheduling a call again if necessary.
r/adwords3 Read on Reddit
Workaround PMax / automation complaints

PMax campaign with many low-performing SKUs, unsure whether to remove them.

What helped

Consider removing low-performing SKUs in batches rather than all at once. Use a before/after test to evaluate the impact of exclusions on performance.

  1. 1Segment SKUs by performance and margin before making changes.
  2. 2Remove low-performing SKUs in small batches (100-150) over time.
  3. 3Conduct a before/after test to measure the impact of exclusions.
  4. 4Keep an eye on seasonal variations before making final decisions.
  5. 5Exclude low performers in listing groups instead of deleting from the feed.
Workaround Performance volatility

Struggling to generate consistent qualified trial signups for a B2B SaaS product with a $2k/month budget.

What helped

Switch to Manual CPC or Max Clicks with a bid cap to increase click volume and allow for more conversions. Focus on high-intent exact-match keywords.

  1. 1Switch to Manual CPC or Max Clicks with a bid cap.
  2. 2Focus on high-intent exact-match keywords.
  3. 3Track completed signups in your CRM as primary conversions.
  4. 4Create separate campaigns for different product categories.
  5. 5Optimize landing pages for mobile and ensure trial CTA is visible.
r/Google_Ads21 Read on Reddit
Workaround Performance volatility

Local Service Ads account has high impressions but low lead volume after reactivation.

What helped

Reactivated LSAs may experience sluggish performance due to past policy issues. It's recommended to check ad placement and responsiveness to leads.

  1. 1Check if the ad is showing in the top 3 carousel spots.
  2. 2Review the search terms report to filter out junk queries.
  3. 3Ensure business hours are set correctly and respond quickly to leads.
  4. 4Switch to max per lead bidding to improve carousel placement.
  5. 5Monitor intent outside of LSA to identify potential account issues.
r/GoogleAdsDiscussion5 Read on Reddit
Workaround PMax / automation complaints

Auto apply recommendations changed account settings unexpectedly, affecting bids and match types.

What helped

Regularly check the change history and revert any unfamiliar changes. Keep auto apply settings off for anything that affects bids or match types.

  1. 1Run a weekly checklist to review change history for the last 7 days.
  2. 2Filter change history for 'recommendation' to identify auto-applied edits.
  3. 3Keep auto apply settings off for bids, budgets, and match types.
  4. 4Use a tool like MAI to flag unknown changes automatically.
  5. 5Review one deep dive account weekly to analyze search terms.
r/googleads13 Read on Reddit
Workaround Tracking & attribution

Google Ads conversions dropped sharply while clicks and Shopify orders remained stable due to missing GCLID.

What helped

The issue seems to stem from a delivery failure or a matching problem rather than a drop in demand. It's recommended to set up automated alerts comparing Google Ads conversions with Shopify orders.

  1. 1Set up automated daily alerts comparing Google Ads conversions with Shopify order volumes.
  2. 2Inspect the raw landing URL and consent state to ensure GCLID is captured.
  3. 3Check for geo-redirects that may strip query strings from URLs.
  4. 4Verify if gclid is being stored correctly at landing before checkout.
  5. 5Consider switching to a custom server-side GTM setup if issues persist.
r/GoogleTagManager15 Read on Reddit

Community pulse

Anonymous 10-second check: how is Google Ads treating you in the last few days? One vote per question per day. No accounts, no tracking.

Recent anonymous comments

Complaint ratio over time

Weekly complaint ratio (yellow) and its 4-week weighted average (orange, dotted) vs the rolling 90-day baseline (dashed). update official Google Ads releases, outage confirmed Google incidents.

What people are complaining about

ThemeShare of complaintsvs prior weekLast 8 weeks
Performance volatility
Sudden CPC spikes, conversion drops, Smart Bidding behaving erratically, unexplained swings.
-4.1 pts
Account suspensions & policy
Suspicious-activity suspensions, disapproved ads, policy strikes and appeal hell.
-3.4 pts
UI & reporting bugs
Broken or confusing things in the new Google Ads interface and Google Ads Editor.
+6.0 pts
PMax / automation complaints
Performance Max black-box issues, auto-applied recommendations, loss of control.
+3.6 pts
Tracking & attribution
GA4 mismatches, conversion-tag issues, Consent Mode and offline-conversion import pain.
+2.4 pts
Support quality
Unhelpful Google support reps, canned answers, unresolved tickets.
+0.3 pts
Ad delivery & spending
Ads not spending, limited-by-budget anomalies, campaigns stuck in learning or not serving.
-3.0 pts
Billing & payments
Declined cards, unexpected charges, invoicing and promo-credit problems.
-1.9 pts
Other
Google Ads complaints that don't fit the categories above.
+0.1 pts

Where the signal comes from

Posts analysed in the last 7 days. Broad marketing and e-commerce subreddits are scanned too — only Google Ads posts are kept.

Reddit289
Google Community55
LinkedIn14
r/Google_Ads 69 · 20
r/GoogleAdsDiscussion 58 · 20
r/PPC 57 · 19
r/googleads 37 · 20
r/DigitalMarketing 17 · 0
r/YoutubeADS 16 · 2
r/smallbusiness 14 · 2
r/adwords 10 · 4
r/FacebookAds 5 · 1
r/ecommerce 2 · 0
r/GoogleAnalytics 2 · 0
r/shopify 1 · 0
r/LocalServicesAds 1 · 1
postscomplaints

Google outages (last 14 days)

No confirmed Google incidents in the last 14 days.

Recent discussions

Google Ads problems: FAQ

Check this week's verdict. "Spike" means practitioners are complaining about Google Ads noticeably more than usual, so the problem is probably platform-wide: an outage, an algorithm update or a moderation wave. "Typical" and "Calm" mean complaints are at or below normal, so look at your own account first: bids, budget, ads, review status, billing, or anything you changed in the last few days. Also check "Google outages" and the community pulse — if others see the same thing, it shows up there.

Common causes: the campaign is stuck in review or in the learning phase, tCPA or tROAS targets are too tight, the audience or location targeting is too narrow, ads are limited by policy, billing or advertiser verification is pending, or sharp bid and budget edits reset learning. "Problems & fixes" collects fresh Reddit threads about zero impressions and campaigns not spending, with what fixed it for the authors and step-by-step actions. If many people hit this right now, the "Ad delivery & spending" theme grows.

Open the notice in your account and identify the policy: circumventing systems, misrepresentation, suspicious payments or unacceptable business practices. Fix what the policy points at — business details and contacts on the site, landing page matching the ads, the payment method, advertiser verification data — and only then submit one careful appeal through Google's form. To see how other advertisers got through specific suspensions and what support replied, filter the fixes by "Account suspensions & policy".

Every day we read every new post in r/PPC, r/googleads, r/adwords, r/GoogleAdsDiscussion, r/Google_Ads and r/youtubeads, plus Google Ads posts from broad marketing and e-commerce subreddits. Posts removed by moderators or the spam filter are excluded. We also track fresh Google Ads Community threads and LinkedIn posts from the last 30 days, the official Google Ads blog, Google Ads API releases and Google's status dashboards.

A language model labels every post: is it a complaint about Google Ads, and which theme. We take the complaint share of the last 7 days and compare it with a rolling 90-day baseline. More than 1.5 standard deviations above the baseline is a Spike, more than one standard deviation below it is Calm, in between is Typical. Small wobbles around the baseline are statistical noise, not a signal, so they read as Typical. For now the verdict uses Reddit only — it has full history with exact dates, so the week is compared with a fair baseline.

For every fresh Reddit complaint with replies we read the whole comment thread, and a model condenses it into the problem, what helped and concrete steps. "Solved" is used only when the author confirmed the fix worked; "Workaround" is a partial fix; "Advice" is useful guidance without confirmation. Agency self-promotion and "DM me" offers are dropped. This is practitioners' experience, not Google's official position — check it against your account, and the original thread is always one click away.

A quick four-question poll: moderation speed, account bans, campaign launches, limits and delivery. One vote per question per day, no sign-up. We never store IP addresses — a vote is tied only to an anonymous hash that rotates daily. Comments are optional and capped at 280 characters; short and test messages are hidden. When the community strongly disagrees with the post-based verdict, we say so next to the verdict.

The monitor is completely free. Collection, labelling and recalculation run every morning (UTC); the last update and the latest post time are shown next to the verdict. Threads with fixes are re-checked daily for a week while new replies arrive, and removed posts drop out of the stats on the next update.

No. It's an independent monitor of what practitioners complain about, not of Google Ads' internal infrastructure. Official incidents come from Google's public status dashboards and are shown separately under "Google outages".